The term is used often, but what exactly is an "Incentive Card"? And what would an organization use network branded Incentive Cards for? From the MasterCard® website:
The MasterCard Incentive Card is a stored value card solution designed to help you more successfully reward employees for outstanding performance. MasterCard Incentive Cards can be given to any employee in your organization you wish to reward—your sales force, managers, customer service representatives, staff and support personnel, temporary employees, even affiliates such as franchise owners.
The key is "stored value", meaning the card is loaded with value, and can be used anywhere MasterCard (or VISA) is accepted. And that's alot of locations around the world!
With prepaid card growth of all types accelerating, and companies looking for innovative ways to reward, the time is now and things change quickly.
Look for more information and discussion here at www.incentivecard.blogspot.com on a regular basis.
Tuesday, June 17, 2008
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